Google Performance Max Ads Campaign
How do merchants across the globe build trust towards AI automated ads?
OVERVIEW
Google Smart Shopping Campaign is an AI automated ad bidding system that helps businesses to avoid the hassle of adjusting their bidding 24/7 but still get optimized advertising performance.
MY ROLE
Sr. Product Strategist
(Planning and scoping the research, conducting and monitoring the research, analyzing research data, delivering research report)
RESEARCH METHODS
Contextual Inquiries (observe setup/onboarding process)
In-depth Interviews (understand reasons behind interactions)
Surveys (identify trust level from different aspects)
TIMELINE
Q3, 2021 (10 weeks)
RESEARCH PARTICIPANTS
Churned users (experienced vs inexperienced)
Current users (experienced vs inexperienced)
Recruit participants in all US, IN, and BR market
THE TEAM
Research contributors, Product Manager, Software Engineers, UX Designer, Product Marketing Manager
This research project is a thorough project that focuses on both the evaluative and the exploratory aspects of user insights. Because of the non-closure agreement, I cannot share further insights or details. If you're interested in my work, let's connect and chat!